Derived Data

Derived global datasets by CARTO, harmonised on standard geographic support systems, specially designed to simplify your data manipulation and spatial analysis workflows.

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Derived Data

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How to use this data in CARTO?

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Examples of Derived Data Analysis

Outdoor Advertising Firms

Outdoor Advertising firms turn to derived demographic and point of interest data to understand the consumer make-up and business fabric in a particular area. This data can provide OOH firms with unique insights to drive better campaign ROI.

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Examples of Derived Data Analysis

Retailers

Retailers rely on derived demographic and Point of Interest data to educate their site selection decisions. By using this derived data, they can get a better picture of which retail format may work best - driving merchandising decisions to ensure products match the needs of the area.
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Examples of Derived Data Analysis

CPG Firms

CPG firms select pop up sites by using CARTO’s derived demographic and Point of Interest data to identify where target segments may live and work, allowing them to reduce the risk of a poor site decision. By looking at age, gender, rental price data and transport accessibility, CPG firms can identify ideal locations based on the target audience of the product potentially being sold at the pop up site.
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