Point of Interest (POI) Data

Cities used our POI data to understand urban inequality trends. In this example, the Human Dynamics group at the MIT Media Lab brought together multiple location data sources to understand human behavior and how large-scale problems like transportation, housing, segregation or inequality depend in part on the emergent patterns of people’s individual opportunities and choices.

CPG firms select pop up sites by using CARTO’s POI data to identify where certain target segments may also visit, allowing them to reduce the risk of a poor site decision. By looking at age, gender, rental price data, and transport accessibility, CPG firms can identify ideal locations based on the target audience of the product potentially being sold at the pop-up site.