Behavioral Data

By looking at behavioral data insights, decision-makers in Retail, Real Estate, CPG & beyond can gain valuable insights on consumers by location. Looking at different segments of geosocial data in relation to physical assets can provide key insights for marketing, expansion, consolidation, merchandising and much more.

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Behavioral Datasets

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Example of Behavioral Data Analysis

Outdoor Advertising Firms

Outdoor Advertising firms turn to geosocial data to understand consumer behaviour trends. After COVID-19, there were some clear patterns such as more political debate, as well as trends relating to family and faith. This data can provide OOH firms with unique insights to drive better campaign ROI.

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Example of Behavioral Data Analysis

Retailers

Retailers rely on geosocial data to look at the relationships between social media behaviors and restaurant sales, enabling QSRs to optimize their brick and mortar footprint accordingly in each territory. In this example, a chain compared their sites in Los Angeles and Chicago using data from Spatial.ai and Mastercard.

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