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The Client Grupo Lar
Grupo Lar is an international Real Estate Investment Trust (REIT) that specialises in property asset investment and management through a strategy based on diversification of risk, the development of competitive advantages through strategic alliances, and technological innovation.
Present in seven countries, they have been operating for over 50 years, listed in Madrid’s Stock Exchange since 2014.
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The Challenge A solution that enabled them to analyze & visualize all their business KPIs
CARTO’s tech stack provided Grupo Lar with a powerful tool to support the asset management and development team in their decision making, incorporating innovative location data to upgrade their understanding of potential investment opportunities.
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Results A user-friendly custom tool
By using the tool designed by DOTGIS and powered by CARTO, Grupo Lar is now able to perform outdoor & indoor analytics, as well as, map the inside of retail centres. The solution also displays dashboards with the company’s financial, operational, & sales KPI’s, enabling them to share all these insights using multiple-format reports & boost their investment analysis process.
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Why CARTO? The technology & services required for sophisticated use cases
CARTO believes in maps as the best tool to analyze the huge amount of data we have available today in Real Estate. By enriching their maps with Big Data or Artificial Intelligence, this intuitive solution simplifies Grupo Lar’s investment opportunities analysis and facilitates the access to location data insights, both within the company and across its clients network.
Customer Stories
Identifying Real Estate Investment Opportunities with Location Data
"To manage the huge amount of information that Grupo LAR generates everyday, we needed to group all that data in an intuitive dashboard that would simplify decision-making and speed up the visualization of the data corresponding to each of the shopping centers we manage. With the developed solution and the use of Big Data, we save time and make strategic decisions more efficiently."
Sergio García,
Retail Director Iberia, Grupo Lar
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