CPG companies face a constant battle to increase their market share & gain more retail shelf space. Pricing & brand may be important, but robust Distribution Management systems & Supply Chain Networks are critical in providing a cost advantage - which is where spatial analysis comes in. Bricks & mortar brand building is all about staying in stock so that consumers have your product in the right place at the right time - which is often the most overlooked aspect of CPG brand building.See Grocery Example
Whether you’re running an OOH campaign for a new line of vegan products, or launching a male hygiene brand in cosmetics stores & supermarkets - understanding where your potential new customers are is fast becoming a differentiator for today’s modern CPG marketer. New data streams such as credit card transaction insights (from Mastercard) or human mobility (from Vodafone or Unacast) allow you to hypertarget your campaigns, delivering a greater ROI for your brand.Tesco v Budget Brands Story
Field sales brings different challenges - such as traffic, weather, & client relationships. However, with all the time reps spend out in the field, and the different variables they face, there is an opportunity to gather & apply data for optimization. By using a spatial solution to more effectively design and balance territories, you can optimize your field sales performance. This can help you win bigger and better deals faster by boosting sales rep productivity, all while reducing operational costs.Discover SalesQuest
Take the pain away from selecting, collecting, and consuming spatial data with our Data Observatory, a one-stop shop for all things geospatial data.
Augment your own data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations.