Cloud-Native App Development to Transform Out-of-Home Advertising

VIOOH - pronounced “view” - is a leading global digital out of home (OOH) supply-side platform. Established in 2018 and headquartered in London, VIOOH was born out of a need to digitize and revolutionize the OOH sector through programmatic capabilities and data. It facilitates premium marketplace connections between buyers and sellers.

VIOOH sought to innovate and improve the way OOH Media Owners could plan campaigns on their platform. With advertisers briefs becoming ever more complex, VIOOH wanted to take the best of traditional planning that suited out of home clients, and layer it with data targeting, all while showing the media owners real-time availability on their panels.

Sophisticated, user-friendly visualizations

Using CARTO Builder, our intuitive visualization interface, the VIOOH team can easily communicate the geographical distribution of assets for more precise campaign strategies. This allows users to better understand the geographical distribution of media assets and plan campaigns accordingly.

‍

The interactive user interface enables VIOOH to easily explore and analyze spatial data and adjust campaign plans in real-time. By leveraging CARTO, VIOOH empowers clients to make more data-driven decisions and execute more effective campaigns, achieving increased ROI for advertisers.

‍

‍

A seamless developer experience 

Previously, the team had limited access to development tools, slowing down their app development process. Thanks to CARTO’s app development toolkit, they now have access to a range of powerful tools for creating their visualizations. Download the Case Study to see how VIOOH is leveraging CARTO for React.

Interoperability on the Snowflake Data Cloud

Direct, native access to Snowflake’s Data Cloud from the CARTO platform streamlines data access for the VIOOH team and enables a single source of truth; the team no longer have to download the data manually and load it into the instance.

VIOOH is able to create sophisticated visualizations in an intuitive map, facilitating precise campaign planning with location-based insights. Using CARTO, VIOOH has cloud-native connectivity to geospatial data hosted in Snowflake which eliminates manual data downloading and processing tasks, ensuring real-time, accurate data for visualizations. They can also streamline map development with CARTO's app toolkit, providing advanced features like widgets for intuitive user experiences. 

‍

The cloud-native and user-friendly nature of the CARTO platform has helped VIOOH conduct their analysis with speed, saving valuable time and reducing the workload of internal teams. By creating intuitive visualizations and maps, key stakeholders - who may not have experience with spatial analysis - are empowered to make data-driven decisions. As a result, VIOOH are able to place more power in the hands of media owners, pioneering the digital transformation of the OOH sector through the use of programmatic capabilities and data.

‍