Javier de la Torre • Oct 30, 2017

CARTO brings geospatial data and analytics to Salesforce Einstein Analytics

Traditional sales analytics tools have made location-based decisions difficult, but these capabilities are becoming more important for companies looking to remain competitive in the market.

Customers are seeking more targeted sales and marketing campaigns that can only be made possible with location based insights, and there is a need for more efficient and effective ways to gather and analyze that location data within CRM solutions.

In reaction to these challenges and as a response to customer demand, we’ve partnered with Salesforce to deliver location intelligence capabilities directly into Salesforce Einstein Analytics — an advanced analytics solution on Salesforce’s CRM Platform.

The integration is built on the newly-announced CARTO SalesQuest - the first location-based sales analytics solution.

CARTO SalesQuest combines spatial analytics with internal and external data to hunt for new business, foster expansion opportunities and better service customers.

Using CARTO, which is backed by Salesforce Ventures, Einstein Analytics customers will benefit from highly-targeted, location-based outreach and marketing campaigns, more effective territory management and more efficient field sales and service activity with location intelligence directly embedded in their Einstein Analytics experience.

How does this help Einstein Analytics customers?

With the integrated Location Intelligence capabilities of CARTO, Einstein Analytics customers can answer critical questions facing their sales, service, and marketing teams, such as:

• What regions or geographies carry the most and least high-value opportunities for my sales team, and why?
• Where should I hire, assign, and deploy additional field sales and service reps based on opportunity value, visit frequency or customer satisfaction?
• Where should I invest in marketing due to a high propensity of potential customers based on open data about demographics or consumer trends?

You can read more about the partnership on Salesforce’s blog, and if you’re attending Dreamforce, be sure to check out these sessions featuring CARTO together with Einstein Analytics:

Embedded Analytics: Use Data to Empower Users at the Point of Action Tuesday, 2:00 - 2:20PM; Campground: Main Theater, Moscone South

Embedded Analytics: Use Data to Empower Users at Decision Time Tuesday, 5:00 - 5:20PM; Marriott Marquis - Golden Gate - Pinnacle Theater

About the author

Javier de la Torre is founder and Chief Strategy Officer of CARTO. One of the pioneers of location intelligence, Javier founded the company with a vision to democratize data analysis and visualization. Under his leadership, CARTO has grown from a groundbreaking idea into one of the fastest growing geospatial companies in the world.
In 2007, he founded Vizzuality, a renowned geospatial company dedicated to bridging the gap between science and policy making by the better use of data.

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