Traditional sales analytics tools have made location-based decisions difficult, but these capabilities are becoming more important for companies looking to remain competitive in the market.
Customers are seeking more targeted sales and marketing campaigns that can only be made possible with location based insights, and there is a need for more efficient and effective ways to gather and analyze that location data within CRM solutions.
In reaction to these challenges and as a response to customer demand, we’ve partnered with Salesforce to deliver location intelligence capabilities directly into Salesforce Einstein Analytics — an advanced analytics solution on Salesforce’s CRM Platform.
The integration is built on the newly-announced CARTO SalesQuest - the first location-based sales analytics solution.
CARTO SalesQuest combines spatial analytics with internal and external data to hunt for new business, foster expansion opportunities and better service customers.
Using CARTO, which is backed by Salesforce Ventures, Einstein Analytics customers will benefit from highly-targeted, location-based outreach and marketing campaigns, more effective territory management and more efficient field sales and service activity with location intelligence directly embedded in their Einstein Analytics experience.
With the integrated Location Intelligence capabilities of CARTO, Einstein Analytics customers can answer critical questions facing their sales, service, and marketing teams, such as:
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