Successfully managing sales territories is not an easy task, but the consequences of doing it poorly are severe: higher overhead (the average business trip costs $2,600), lower employee retention, decreased productivity, and piecemeal, inconsistent customer service.Read more
For the past week, we’ve all seen the spaghetti models and cones of uncertainty that aim to predict the path of Hurricane Irma, already the most powerful storm ever to form in the Atlantic.Read more
In our rapidly evolving online world, digital marketers constantly have to find new ways to make sure their campaigns are reaching the right people with the right message.Read more
We’ve all seen the controversial Keystone XL Pipeline in the news, and every few months, we hear of a catastrophic oil spill.Read more
Geomarketing has seen quick adoption in consumer-focused transactional industries like retail, helping new up-and-coming brands grow rapidly and compete with big box stores.Read more
What do Dr. John Snow, the 19th century English physician, and Jon Snow, the King of the North in Game of Thrones have in common?Read more
You may have heard, a total eclipse of the sun is on the way to 12 states in the United States on August 21, spanning from the west coast of Oregon to the east coast of South Carolina. While we’ll be singing Bonnie Tyler from our desks in Brooklyn, NY...Read more
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