Eva Cabanach

Go Bananas with the MailChimp Connector

It’s time to get that marketing data analysis monkey off your back, and CartoDB is glad to help! We are excited to introduce the new [MailChimp Connector], a feature that melds our mutual love of efficiency and awesome geospatial visualizations with the data captured by a leading Email Server Provider.

CartoDB + Mailchimp

As any aspiring marketing guru will tell you, data on client outreach is super important. Now you can aggregate that data directly from your MailChimp account into CartoDB.

What this means is, you can now map your MailChimp campaigns—your marketing analysis just became that much easier! Now you have the ability to visualize where and when clients opened or clicked on your email campaigns, and where and when outreach was less effective.

Mapping your campaigns provides a key tool to developing efficient target marketing strategies. With CartoDB’s MailChimp connector you can visualize the global distribution of your user base, review where you should be increasing your marketing investment and efforts, and watch the historical expansion of your user base in an animated torque map. You can also analyze the correlation between your target users and the response to your campaigns based on segments, location, and audience type—the possibilities are infinite.

With our new dashboard you can you see your data up front and check which campaigns have worked the best. And, if you have the synced tables feature in your account, you’ll be able to monitor your campaign performance in near-real time—have you realized how much time and effort that’ll save? Leave your archaic spreadsheet behind, and impress colleagues and superiors with a beautiful visualization of all your hard work and effort.

You can upload your MailChimp data directly into CartoDB, and start creating maps and datasets in just a few clicks.

##It’s so simple.

  • Authenticate with MailChimp
  • Reveiw a list of your campaigns (they must have the geo-option enabled)
  • Select a campaign
  • BOOM! Map created

This feature is available for all of our users because we love you and this monkey means business. <3

Happy mapping!

About the author
Eva Cabanach

Eva earned a degree in advertising and PR in Madrid. She then moved to London, where she received a diploma in digital marketing and spent four years working at multinational corporations. She became member of the CARTO team in 2015.
She enjoys reading, shopping, and finding the best spots to enjoy good food.

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