CARTO brings geospatial data and analytics to Salesforce Einstein Analytics
We're partnering with Salesforce to deliver location intelligence capabilities directly into Salesforce Einstein Analytics.
Traditional sales analytics tools have made location-based decisions difficult but these capabilities are becoming more important for companies looking to remain competitive in the market.
Customers are seeking more targeted sales and marketing campaigns that can only be made possible with location based insights and there is a need for more efficient and effective ways to gather and analyze that location data within CRM solutions.
In reaction to these challenges and as a response to customer demand we’ve partnered with Salesforce to deliver location intelligence capabilities directly into Salesforce Einstein Analytics — an advanced analytics solution on Salesforce’s CRM Platform.
The integration is built on the newly-announced CARTO SalesQuest - the first location-based sales analytics solution.
CARTO SalesQuest combines spatial analytics with internal and external data to hunt for new business foster expansion opportunities and better service customers.
Using CARTO which is backed by Salesforce Ventures Einstein Analytics customers will benefit from highly-targeted location-based outreach and marketing campaigns more effective territory management and more efficient field sales and service activity with location intelligence directly embedded in their Einstein Analytics experience.
How does this help Einstein Analytics customers?
With the integrated Location Intelligence capabilities of CARTO Einstein Analytics customers can answer critical questions facing their sales service and marketing teams such as:
- What regions or geographies carry the most and least high-value opportunities for my sales team and why?
- Where should I hire assign and deploy additional field sales and service reps based on opportunity value visit frequency or customer satisfaction?
- Where should I invest in marketing due to a high propensity of potential customers based on open data about demographics or consumer trends?
You can read more about the partnership on Salesforce’s blog and if you’re attending Dreamforce be sure to check out these sessions featuring CARTO together with Einstein Analytics:
Embedded Analytics: Use Data to Empower Users at the Point of ActionTuesday 2:00 - 2:20PM; Campground: Main Theater Moscone South
Embedded Analytics: Use Data to Empower Users at Decision TimeTuesday 5:00 - 5:20PM; Marriott Marquis - Golden Gate - Pinnacle Theater