Tackle the most important CPG decisions using spatial analytics
Whether you’re launching a new brand category, analyzing merchant performance or optimizing your sales territories, CARTO for CPG unifies your own 1st party data with powerful external sources and unlocks a complete spatial analytics toolbox, natively in the cloud.
A Fully Cloud Native Platform
CARTO for CPG integrates seamlessly with the leading cloud data platforms, including BigQuery, Snowflake, Redshift and Databricks.
Run advanced point of sale analytics quickly using no-code tools, and eliminate any limits on scalability with our fully cloud native platform.
Map Visualizations, Analysis & Dashboards
Using CARTO Builder create interactive map visualizations and analyses to understand your network of merchants, distributors and retailers. Monitor category performance, identify market expansion opportunities and carry out territory planning based on the most up-to-date data. Share insights easily with decision-makers to respond rapidly to changing market dynamics.
Access Thousands of Spatial Datasets
Ingest merchant and consumer location data, and enhance with 3rd party spatial data streams from our Data Observatory. Thousands of demographic, points of interest, behavioral, consumer sentiment and human mobility datasets that bring added layers of insight to better understand brand performance and market expansion opportunities.
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Advanced Spatial Analytics
Our Analytics Toolbox brings advanced spatial analytics natively in the cloud for the most common CPG use cases. Using simple SQL, drive merchant analysis, customer segmentation and route to market assessments using clustering, commercial hotspots, trade area and POS similarity analysis. With Workflows you can design, run and automate your analysis using a visual, no-code tool.
Analytics Toolbox Functions for CPG
Generate trade areas for each merchant location based on buffers, kring-h3, kring-quadbin and isolines. Enrich these areas with powerful datasets to fully understand their consumer make-up.
CPG-specific Spatial Apps
CARTO for CPG offers an out-of-the-box application for Customer Segmentation. The solution includes data, advanced visualization and embedded models so you can segment trade partners, pin-point the best locations for brand expansion, and surface the best points of sale to launch new categories. CARTO for CPG also provides a full suite of APIs and developer frameworks to build your own spatial applications.
