Drive smarter decisions with new BT mobility data in CARTO
Ever feel like you don’t have enough intelligence on human mobility to really confidently make decisions? Now you can - unlock unprecedented mobility and location intelligence with the latest data from our partners BT Active Intelligence datasets, now available on CARTO Data Observatory!
Road Insights & Origin Destination data are now available for you to subscribe to via CARTO directly from your cloud data warehouse. Remove the hassle of ETL and data migrations and integrate seamlessly with your cloud data warehouse!
Let’s dive in to learn more about these exciting datasets, see them in action and learn how you can use them to drive more intelligent decision-making for your organisation.
When it comes to gaining reliable and comprehensive insights, mobile network data from BT Active Intelligence is a game-changer. With data from over 24 million devices, it offers one of the largest sample sizes available for understanding road usage and patterns. This scale ensures the insights are robust, accurate, and highly representative. By relying on mobile devices, the data eliminates biases that might arise from focusing on specific vehicle types, delivering a more balanced view of traffic trends.
But it doesn’t stop there—mobile device data goes beyond just movement. It captures valuable attributes like demographics and the entire end-to-end journey, giving you a deeper understanding of how, where, and why people travel. With these advanced capabilities, you can enhance planning, decision-making, and campaign effectiveness with confidence.
Adding to the already-available Location Insights data from BT, users can now subscribe to:
- Road Insights: Road-level mobility data derived from mobile networks. Key metrics include:some text
- Traffic flow
- Journey dynamics (purpose, origin-destination, etc.)
- User demographics
- Origin Destinations: an annual origin-destination matrix, showing trip patterns between lower super output areas (LSOA) for the entire UK. Metrics include:some text
- Journey purpose
- Mode of transport
- Time period
Explore the Origin-Destination data in the map below - or open in full-screen mode here. Compare trips to airports across the southeast of England and explore journey durations, distances and trip purposes. Make sure to explore the Parameters panel to customize the data on the map!
Getting started with this data is easy! Sign in to the CARTO Workspace (you can sign up for a free 14-day trial here) and locate the datasets in the Data Observatory. Select Request Subscription and our team will help you explore your options.
So how can you actually use the data? Both datasets have wide-ranging applications across many industries, including:
- Telecommunications: when static demographic data isn’t giving you the results you need, optimize your network by identifying high-traffic routes and underserved areas to prioritize infrastructure upgrades like 5G towers.
- Retail: Retailers can harness mobile network data from BT Active Intelligence to gain a clearer picture of customer demographics and travel patterns, helping them optimize store locations and tailor marketing strategies to reach their ideal audience.
- Transport: Transport operators can improve route planning and boost service efficiency by analysing detailed end-to-end journey insights, ensuring smoother and more effective operations.
Want to see it in action? Look no further…
At Big Data LDN 2024, experts from CARTO and BT took to the stage to share how BT’s Road Insights data can be used to deliver insights about the UK’s transport network, based on - of course - some seriously great tunes. You can watch their talk in full below, or keep reading to learn more about what they found!
This map shows the average distance driven from origin by passing EVs, with larger circles indicating that EVs have typically driven further to pass them. Topping the leaderboard are Southwaite, Tebay, Taunton Deane - all of which represent great opportunities to install EV charging infrastructure.
This map shows the impact of 2023’s Storm Babet on road traffic in and around Essex. While most roads saw a reduction in traffic, as people chose to stay indoors, the yellow lines highlight roads which actually saw an increase in traffic of up to 200%! This was due to the closure of the A90 bridge over the River South Esk.
This type of data would be a value input for a predictive model aiming to identify areas of high risk during extreme weather events.
If you’ve ever driven around London’s infamous circular motorway, you may be familiar with the feeling of falling into a burning ring of fire.
The map above shows a motorway closure and diversion route on the 17/18th March 2024. Using the Road Insights data, BT found that only 11% of drivers took the official diversion route, with 89% of drivers finding their own diversion - useful to know for future diversion planning.
Start harnessing the power of BT Active Intelligence today! Get started with a free data sample directly from your workspace, or request a demo with one of our experts to learn how you can start using CARTO to scale your spatial decision-making!
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