When building its 5G home internet service in the United States, like most Internet Service Providers (ISPs), T-Mobile found itself facing a critical challenge: qualification. How can you enable customers in both populated and rural areas to have access to quality internet services, regardless of their proximity to a fixed cable infrastructure?
One effective way is by leveraging spatial data science to optimize network planning and deployment.
At the 5th annual Spatial Data Science Conference, Kendra Lord, Director of Geospatial Engineering & Analytics at T-Mobile, and Ryan Rembert, Director of Software Development at T-Mobile, discussed how they have used CARTO’s Location Intelligence Platform for Telecommunications to solve the challenge of qualification, as well as improve other processes.
Before we dive into how CARTO helped solve T-Mobile’s network planning and qualification challenge, let’s explore why qualification of service is such a big hurdle to overcome. According to Lord, there are two major factors that contribute to why qualification is difficult:
The qualification of service for a traditional ISP is determined by a customer’s proximity to the resource and infrastructure - this is generally based on the proximity to the last mile delivered over cable.
A wireless network, however, creates an entirely different set of considerations. In order for ISPs to make informed determinations for qualification of service when offering WiFi, they have to consider the following questions:
…and it’s critical to keep that data manageable by using solutions like spatial indexing to analyze service qualification at scale. Furthermore, adding new types of geospatial data (such as demographics or financial data) to the mix can be helpful to understand customer segmentation and market potential by location.
Spatial indexing enables T-Mobile’s ISP business to solve large challenges by making them smaller. How? By taking radio frequency propagation and converting it into uniformly shaped hexbins. Although there are still millions of hexbins, this size is more manageable than all addresses individually; and it allows T-Mobile to have confidence that all addresses within the hexbin will have a similar experience before they make further network optimizations.
At this point, thanks to spatial indexing, T-Mobile is able to understand the serving sector and the technology service delivery. Even better? Access to this information helps solve their main challenge: qualification of service.
Even though spatial indexing makes data more manageable, according to Rembert, “There’s still a significant amount of complex data that needs to be condensed into a form that allows identification of competitive locations where we can actually provide a stable and consistent connection.”
In order to do so, T-Mobile worked with CARTO to develop an internal analytics platform that helps their team translate spatial data into digestible information.
This platform also helps T-Mobile’s enterprise channel sales and marketing partners sell their products into the right locations; and it allows them to:
This visibility helps further support their service expectations during the qualification process.
Additionally, the insights gained from CARTO’s spatial analysis tools for telecommunications are used across the T-Mobile ISP business to drive customer service and network expansion decisions.
Interested in seeing how you can leverage spatial data for your organization? Schedule a 20 minute meeting with an expert at CARTO to understand how our solutions can help you.
When CARTO was founded in 2012, the main areas of focus were conservation and biodiversity projects. Fast forward exactly 10 years and CARTO is proud to be one of the leadi...Use Cases
The Great Resignation, The Big Quit or The Big Reshuffle? The employment landscape has been given many names since early 2021, but they all have one thing in common. They a...Use Cases
On the 26th July it was announced that the United Kingdom would be hosting 2023’s Eurovision Song Contest. No fewer than 13 cities are expected to bid for the honor of host...Use Cases
Please fill out the below form and we'll be in touch real soon.