Javier Pérez Trufero

Foursquare POI & Foot Traffic Data now available in CARTO

As we enter into the second year of a COVID-19 era, consumers are continuing to shift how they move through the physical world with the physical location of businesses and services in a continual state of change. Therefore having access to up-to-date and accurate spatial data is vital when making business decisions that can have a significant impact on an enterprise’s bottom line.

One of our core missions at CARTO is to ensure our customers have access to multi-sourced, standardized, and cleansed location data so they can arrive at these decisions faster than ever before and with a higher degree of confidence. To that end we continue to expand the sources of high quality and carefully vetted data within our Data Observatory.

Today we are very pleased to announce our partnership with Foursquare, a leader in location technology and data, and the inclusion of their point-of-interest (POI) and foot traffic data in our Data Observatory.

Foursquare Places

Foursquare’s global POI data, known as Foursquare Places, is based on over 46,000 sources, validated by millions of consumers, and is trusted by the likes of Samsung, Uber, Twitter, and Airbnb.

A graphic showing availability and update frequency of Foursquare Places data

Foursquare Places allows you to choose from core attributes such as name and address to define a location. Rich attributes like photos, ratings, tips, and reviews can be included to enrich your understanding of that place itself.

Key variables (see all):

  • POI name
  • Address and contact details
  • Social media handles
  • POI categorisation and Chain name
  • Rating, Popularity and Price category

Foursquare Visits

Location data allows you to outperform the market by forecasting trends sooner. Foot traffic data can offer insights for effective site selection strategy and territory mapping, to investment strategies, and more. Foursquare Visits will reveal movement trends and purchasing patterns to drive your business’ growth.

Key variables (see all):

  • Venue name
  • Day and time of visits
  • Visitor age and gender
  • Number of visitors
  • Dwell time

Want to see how easy it is to enrich your maps with Foursquare POI and foot traffic data? Check out the video guide below.

Our Head of Data, Javier Perez Trufero, reflected on this partnership:

Foursquare has been a name synonymous with location technology and data for over a decade and we are very excited about the inclusion of its leading POI and foot traffic data within our ever expanding Data Observatory. This partnership gives our customers the ability to extract valuable insights from their data for purposes such as site selection, geomarketing, market analysis, and more.

Foursquare’s Senior Director of Channel Partnerships, Arjun Reddy also commented:

CARTO is an innovative Location Intelligence platform, and its focus on offering developer-friendly tools and products aligns with Foursquare's vision for the future of enterprise-grade location technology and data. This partnership will help our customers make accurate geospatial decisions and accelerate innovation across their business.

If you are looking to understand more about how you might use Location Intelligence in your organization, you can explore our Customer Stories library here - or, you can speak to one of our spatial data experts to discuss potential use cases - simply contact us here.

Want to know more?

Explore our full data catalog
EU Flag This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 960401.
About the author
Javier Pérez Trufero

Javier is VP of Product and is globally responsible for CARTO’s product portfolio and innovation roadmap. He also leads the company strategy with respect to third party data offerings and data science activities. Javier's responsibilities span the complete product development cycle. He also coordinates new alliances with top-class data providers such as Vodafone and Mastercard.

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