Florence Broderick

CARTO 2018: Our Year In Review

2018 is drawing to a close and here at CARTO it has been a year for the record books. From January’s company retreat in Valencia to this month’s inclusion as Strong Performers in Forrester’s Location Intelligence Wave Report, we aimed for the stars and had a lot of fun along the way.

Below are a few accomplishments made possible thanks to a team that brought passion, curiosity, and dedication to each and every challenge in 2018. This was the key to our successes this past year, and it’s our driving force heading into 2019.

So, for your pleasure, we present CARTO’s year in review! Vamos!

January

Cosmos Collage

The year kicked off with a retreat for the entire company in Valencia where different teams shared their plans for 2018. From our commercial vision for the year to new features and solutions from our product and Data Science teams, the week laid out an ambitious plan on new and exciting ways of making Location Intelligence more accessible to our user community.

February

Alongside tech and telecommunications leaders from around the world, in February we headed to Barcelona for Mobile World Congress 2018. This year’s congress was particularly exciting as we announced a new, jointly-built solution called Vodafone Analytics, allowing Vodafone to accelerate their data monetization journey alongside their B2B customers across the world.

Vodafone Gif

Since its debut, new features have been added equipping users with insights on mobility patterns for better decision making in Retail, Real Estate, Tourism, Public Administration, and more. In October, public officials in Bizkaia used Vodafone Analytics to manage, monitor, and measure the local impact of MTV Music Week with data from IoT sensors.

March

Our Data Science team participated in several events to celebrate NYC Open Data Week 2018. Partnering with Enigma and SAVI Pratt, we kicked off the week with Data Through Design, an art exhibit presenting viewers with a tactile view of open data.

Organizers

Later in the month CARTO was featured in a new publication from Alex D. Singleton, Seth E. Spielman, and David C. Folch titled Urban Analytics for its commitment in moving beyond traditional GIS. Urban analytics, “the practice of using new forms of data in combination with computational approaches to gain insight into urban processes,” addresses the impact mobility problems have on city residents. And to exemplify this impact and the role of data visualization in presenting this information, the authors highlighted the L Train Shutdown Analysis from Stuart Lynn, Head of Data Science, and Mamata Akella, Head of cartography.

April

The entire CARTO team worked around the clock to finalize preparations for not one, but two industry summits bringing Location Intelligence practitioners and pioneers to Spain in April for CARTO Locations Madrid.

Locations

The two day summit featured exciting presentations from industry experts on the latest advancements in Location Intelligence demonstrating innovative ways of working with location data. Highlights included:

  • BBVA using spatial analytics to power their Urban Discovery Project
  • Descrifa building predictive models to drive long-term retail planning
  • TomTom using GPS and mobile data to enhance mobility insights

And as the summit drew to a close, our CEO Javier de la Torre invited to the stage Luis Cueto, the Mayor of the City of Madrid, and Avichai Bakst, from Waze Connected Citizens Program, for one last announcement: a new partnership and traffic management and mobility solution called Traffico.

Traffico

Since then we’ve helped cities and local governments from San Diego, California to Louisville, Kentucky address mobility problems by connecting Waze traffic data to city-specific tools, apps, and dashboards using our Location Intelligence platform.

May

Once Locations Madrid ended, we shifted focus to finalizing details on new projects slated to be announced at CARTO Locations New York, especially the beta release of Airship. For developers, Airship provides a frontend library whose ready-to-use layout elements, components, CSS styles, and icons were specifically designed to avoid problems Location Intelligence Apps often encounter.

In the last six months, the team behind Airship has expanded the initial library’s components, and in November Airship v1.0 launched featuring an independent framework, mobile readiness, and interactive elements that improve data storytelling.

June

At Locations New York we presented CARTO VL as the future of digital cartography, and since June we’ve been building maps that surpass what was once thought possible. In early June the product team hosted an internal CARTO VL hackathon which received some truly amazing submissions. We also mapped the spread of forest fires across the U.S. with VL, and along the way discovered other patterns including the relative speed at which some fires were growing. In the clip below, listen to some of our team discuss the advancements in web mapping that the wildfire map displays:

In November CARTO VL v1.0 was released with extensive documentation available in the Developer Center.

July

CARTO Locations featured presentations highlighting the added value of location data streams and to kick off the second half of 2018 we spotlighted new ways of solving old problems by applying spatial data science techniques to these new data streams. Topics included:

Site planning for food trucks with mobility data

Food Trucks

Optimizing sales territories with genetic algorithms

Predicting traffic collisions with GPS and mobile data

These stories reminded us why spatial data science and location data streams are so powerful when combined to solve real-world problems.

August

Summer months might normally be a little quieter, but our Solutions and Design teams spent August finding ways to improve the online experience for CARTO users. What came from their hard work was a new Help Center, with tips on getting started, building a map, and working with your data, the Developers Center which provides resources like APIs and Libraries that will help build the next generation of Location Intelligence applications, and a redesigned home page.

Help Center

From introductory guides on data preparation, to specific tutorials on working with CARTO.js and MAPS API, quick DIY refreshers on SQL and PostGIS, the Help Center provides an entry point into CARTO that the Developer Center advances with more technical guides and references on building Location Intelligence apps on CARTO’s platform.

September

The results of our collaboration with Mastercard debuted in September with the release of Mastercard Retail Location Insights. Combining the power of Location Intelligence with spend scores derived from actual transactions, MRLI is already helping organizations in the US, Canada, Australia and the UK to better understand spending trends in sectors such as Retail, Real Estate and the Public Sector.

MRLI

Available through our Data Observatory and the Mastercard Retail Location Insights solution, there are big plans to continue strengthening our partnership in 2019 bringing new use cases and analyses for our clients across the globe.

October

The 2018 Spatial Data Science Conference was held on October 12th in CARTO’s Brooklyn Office. Co-sponsored by The Center for Spatial Data Science at the University of Chicago, the day long conference featured dozens of talks, keynotes, and panel discussions exploring the challenges of working with spatial data from public and private sector leaders alongside academics and researchers.

SDSC Pictures

Check out our microsite for recordings of the presentations and keep an eye out for our 2019 edition!

November

November marked the first anniversary of CARTOframes. As a Python package designed to easily get data into and out of CARTO, CARTOframes creates an ETL workflow native to Data Scientists that includes standard languages and tools including Jupyter notebooks, Geopandas, Matplotlib, and SQL and PostgreSQL. Because CARTOframes interacts with Matplotlib static data visualizations can be pulled from the Maps API and generated using a single line of code.

One Line of Code Map

Make sure you don’t miss our January webinar with CARTOframes guru Andy Eschbacher!

December

After an intense and prosperous year, the CARTO team were excited to be included in Forrester’s Location Intelligence Wave as a Strong Performer, as well as receiving recognition from Gartner in their Outdoor Mapping and Location Services Competitive Landscape Report.

And that's a wrap on CARTO 2018! Happy holidays and we look forward to an even busier 2019!

Final Image
About the author
Florence Broderick

Flo is VP Marketing at CARTO, leading our Demand Generation, Content, Product Marketing and SDR teams to translate the value of Location Intelligence to existing and prospective clients, generating demand for spatial analysis use cases on our platform. Prior to joining CARTO, Flo was Global Head of Marketing and Communications for LUCA, Telefónica's specialist Big Data unit, having been fast tracked into management after completing the Global Graduate Programme working in sales and marketing rotations in Connected Car, VOIP tech, and mobile data insights in the UK, Spain, Germany, and Latin America.

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